Created for The Paradies Shops bid for the retail concessions contract at Atlanta Hartsfield Jackson International Airport, the @lanta branding was used for videos, RFP binders, and after the contract was won, the stores at the airport.
@lanta video for binder
I created this as the intro to a video showcasing proposed store concepts for Atlanta Hartsfield Jackson International Airport. I spent 2 days in Atlanta capturing images throughout the city that would tell the story of its unique culture. The photos were then edited in Photoshop and the final video was created in After Effects and Premiere. This was my first time using both programs. The video was then uploaded to a custom built proposal binder that I designed with a custom video player embedded on the cover. This allowed the company to give voice to the concepts in addition to the written materials.
For the Atlanta binders, the video player was inside the front cover. the Exterior was created with 6 layers of die cut silhouettes depicting well-known Atlanta landmarks such as the Capitol dome and Olympic torch.
Taken over the course of two days in October 2007, this photo set depicts many of the best known Atlanta landmarks.